Greggs is to launch its first digital doughnut campaign, to mark the introduction of four new doughnut flavours to its stores.Strawberry Milkshake, Jaffa Cake, Triple Chocolate and Coconut Snowball doughnut varieties will feature on individual promotional videos, to be shown on YouTube.Inspired by the individual flavours, the concept of ‘Superstar Doughnuts’ was devised by creative agency Steel. Each doughnut will introduce itself to consumers through the videos, which will go live on Monday 5 September.“These new products are such a big step forward for us in terms of innovation and product development, we needed a campaign that not only celebrated the launch of four new products, but really brought them to life for our customers,” said Graeme Nash, head of marketing at Greggs.The individual doughnut characters will also have a presence on Twitter and Facebook, with ‘followers’ prompted to vote for their favourite doughnut via a poll on the Greggs website. Nick Bennett, digital creative director at Steel, added: “We didn’t want to just raise awareness about the range, we wanted to entertain and involve people. YouTube shorts introduce the Superstars, the conversation continues through their Twitter and Facebook profiles, plus a round of fan response videos as they battle for votes in the Greggs doughnut awards.”One hundred thousand vouchers will also be made available on Monday 12 September, to support the two-week campaign. The vouchers, available from www.facebook.com/greggsthebakersentitling, will entitle consumers to one free doughnut from the new range with any purchase.
Further information Email [email protected] The UK welcomes the preliminary assessment of the international observation mission that the Armenian parliamentary elections on 9 December 2018 “were held with respect for fundamental freedoms and enjoyed broad public trust”.The UK Government is pleased to have supported the preparations for these elections as a member of the international consortium contributing funding to the Electoral Support Project in Armenia (ESPA) implemented by UNDP.Minister for Europe Sir Alan Duncan said: Media enquiries Follow Foreign Office Minister Sir Alan Duncan on Twitter @AlanDuncanMP and Facebook Follow the Foreign Office on Instagram, YouTube and LinkedIn For journalists Follow the Foreign Office on Twitter @foreignoffice and Facebook These elections mark an important new stage in Armenia’s democratic development. I congratulate the My Step Alliance led by Nikol Pashinyan on its impressive victory, as well as the other parties elected to the National Assembly. The UK Government looks forward to working closely with the new Government and Parliament of Armenia, supporting further consolidation of democratic institutions and ambitious political and economic reforms for the benefit of the Armenian people.