Complete Rebuild Of I-90 In Cattaraugus Territory Underway

first_imgIRVING – The New York Thruway Authority says work to completely rebuild I-90 in the Cattaraugus Territory is now underway.The first phase between exit 57A, Eden – Angola, and exit 58, Silver Creek, began last fall after the Authority reached a deal with the Seneca Nation.Phase two of the project includes full depth pavement repairs. Roadway shoulders will also be fully reconstructed.In addition to an improved driving surface, the project includes numerous safety upgrades such as guiderail replacement, ditch cleaning and new line striping for enhanced visibility. Lane closures and minimal delays are anticipated through the duration of the roadwork. Motorists can find scheduled lane closures before traveling on the Thruway’s website and by using its free mobile app.In total the project will cost $20 Million. The entire project is expected to be complete by the end of July. Share:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to email this to a friend (Opens in new window)last_img read more

The secret to great marketing

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: Details Hi, my name is Amanda and I am a credit union junkie.  “Hi, Amanda!” I believe that credit unions have the best brand story and the best value proposition of any industry.  According to this article by the Harvard Business Review, 64% of consumers have relationships with a particular brand because of shared values with that brand.What are the shared values of credit unions you may ask?  Here are the main points:Not-for-profit financial cooperativesDemocratically-controlled by volunteer boardsCommunity focusedCollaboration with other credit unionsDid you know that you have brand values even if you don’t know you do?  How your credit union makes organizational decisions, how it hires, how it fires, how it chooses to put (or not put) members first…those are all directed by a core set of beliefs that certain things are more important above all else.  We help people.  In all walks of life.  We help them stand taller by giving them access to credit when they don’t even want to face a financial institution for the embarrassment of being rejected for a loan or checking account.  We help people feel relief and happiness when they can more quickly go about their day because they know their local credit union has their back.  If we save them time on their banking errands (because that’s what we are – an errand), we have won. And, more importantly, we have helped our members win.  The second part of this important equation is brand experience.  If you are good at living your credit union’s personal values, your brand experience will be an extension of that.  An awesome brand experience doesn’t necessarily require a hefty budget. What it does require is human resources, and that is the best resource available to credit unions.  Our employees are what makes our credit unions so great. Rates are a benefit of membership, not the reason to do business with you.  Want your marketing to stand out and help your credit union shine? Focus on your why.  Focus on your story. Your brand values and brand experience will help you tell it. Because, at the center is your “why.”  last_img read more