How Government Executive Plans To Double Revenue in Five Years

first_imgA website redesign follows in January. While he wouldn’t reveal hard numbers, Goldstone says that digital accounts for 65 percent of GE’s overall revenue. A $4 Million Business Intelligence GroupBeyond the magazine and website, the core for Government Executive Media is the Government Business Council, a research intelligence division that launched in 2007 to offer case studies to top GE advertisers. Today, services include research, content marketing, data, lead generation and events. “We can go to a company that wants proprietary research on a select topic–say cyber security–and create a research engine that funnels into custom content which can be used to create custom events,” says Goldstone. “Sponsors get assets from research and custom events which extend into webinars and white papers and other content marketing services. Everyone wants data and insider information to sell into that market.” Revenue for Government Business Council has grown more than 400 percent to almost $4 million, with the research business accounting for more than $1 million alone. “It’s also brought an additional $2 million to $3 million in media payments,” says Goldstone. “We wouldn’t have those media payments without the research and data delivery upfront.”While marketing services are all the rage for b-to-b publishers now, Goldstone says publishers need to understand what’s core to their business in terms of being scalable. “You can throw a million ideas at something like marketing services but there things that are core (research, content marketing) to GE and things where we aren’t the best in class provider. We do business with a lot of technology companies but we won’t build websites for them. What we can do is help with content they put on those sites that’s aligned with their efforts at the government market. You need to focus on your core, rather than getting distracted chasing the ‘next best idea’ which could be nickels and dimes rather than real dollars.” More on this topic How Three Publishers Are Retooling for Growth Peter Goldstone Named President of Government Executive Media Group The Hanley Wood Bench Peter Goldstone Returns to Hanley Wood As CEO Hanley Wood Begins Turning the Battleship Around Atlantic Media’s Government Executive Revamps Digital Strategy, WebsiteJust In BabyCenter Sold to Ziff Davis Parent J2 Media | News & Notes Meredith Corp. Makes Digital-Side Promotions | People on the Move The Atlantic Names New Global Marketing Head | People on the Move TIME Names New Sales, Marketing Leads | People on the Move Shanker Out, Litterick In as CEO of EnsembleIQ Bonnier Corp. Terminates Editor-in-Chief for Ethics BreachPowered by Atlantic Media has invested heavily in remaking its flagship brand The Atlantic, as well as National Journal, and so far, has been rewarded on both fronts. Now the company is turning to its b-to-b division, Government Executive Media, with a plan to double revenue in less than five years. Shortly after joining Government Executive in February, CEO Peter Goldstone sat down with Jerry Shair’s Boiling Point ideation company to map out a plan. “We see five to seven opportunities around digital media, education (business learning), print, events, data, research and analytics,” says Goldstone. “Some platforms we already have, others we will be developing. We can take our horizontal play and go into other niches, or build out a vertical by audience or topic.” That includes an overhauled media platform. “This is about developing a whole new launch platform for Government Executive,” says Goldstone. “They had already gone through a digital transformation-the editor-in-chief and group publisher both came from the digital side-but the platform wasn’t positioned for growth, it was positioned for the migration of dollars from print to digital.” The first step is investing in (to the tune of six figures) and redesigning Government Executive (conducted by celebrated design firm Pentagram, which also handled redesigns for The Atlantic and National Journal). “Even though we have an incredible Web platform, the audience demographic is really 40 and 50-year-old people in high levels of government,” says Goldstone. “They still rely heavily on the magazine, which we felt was a bit neglected.” last_img read more

Hall Of Fame QB Warren Moon Sued For Sexual Harassment

first_img Share via Twitter @USATODAYHall of Fame quarterback Warren Moon has been accused of sexual harassment by an assistant for his sports marketing firm, according to a lawsuit filed in California.The civil lawsuit was filed Monday in Orange County Superior Court. According to court documents, Wendy Haskell alleges Moon made “unwanted and unsolicited” sexual advances as part of her role as his assistant working for Sports 1 Marketing. Moon is the co-founder and president of the company.The Washington Post first reported on the lawsuit Wednesday. The 61-year-old Moon has been working as a radio commentator for the Seattle Seahawks. The team announced later Wednesday that “We have accepted Warren Moon’s request for a leave of absence as the club’s radio analyst.”Moon played parts of 17 seasons in the NFL with Houston, Minnesota, Seattle and Kansas City. He threw for 49,325 yards and 291 touchdowns in the regular season and was elected to the Hall of Fame in 2006. The former University of Washington star led Edmonton to five Canadian Football League titles before playing in the NFL.According to the lawsuit, Haskell was hired as an executive assistant to Moon in the summer of 2017. The lawsuit alleges that Haskell was forced to sleep in the same bed with Moon on business trips while wearing lingerie. Haskell says in the lawsuit that she complained about the arrangement but that Moon responded “this was the way it was.” Additionally, the lawsuit claims Haskell was required to keep the bathroom door unlocked while she showered and Moon repeatedly entered the room.Haskell also claimed she was drugged by Moon during a trip to Mexico in October. The lawsuit alleges that Moon acknowledged drugging Haskell because he thought she wasn’t “having fun.” She also claims Moon pulled off her swimsuit during the Mexico trip.The lawsuit claims that Haskell reported Moon’s behavior to Sports 1 Marketing CEO David Meltzer but the company did not investigate her claims. Haskell claims she was demoted after making the complaints.Haskell’s attorney, Diane L. Fitzgerald, told The Washington Post her client had decided to go public with the suit.“She was expecting to further her career in the sports marketing industry,” Fitzgerald told The Post. “She had no idea that her job duties were going to involve that kind of perverse protocol.”last_img read more

Thousands Mourn Mozambique Rebel Leader as Talks Press On

first_imgBy The Associated PressThousands of people on May 9 attended the funeral of Mozambican rebel and opposition leader Afonso Dhlakama, with the country’s president and Dhlakama’s successor pledging to forge ahead with peace talks.Dhlakama died at age 65 last week in his rural hideout in central Mozambique, where he had run a renewed military campaign against the southern African nation’s government after pulling out of a 1992 peace accord that ended 16 years of civil war that killed up to 1 million people.Family members of Mozambique’s opposition leader, Alfonso Dhlakama react during his state funeral in Beira about 700 kilometres south of the capital Maputo. Dhlakama, who led a rebel group during the devastating civil war that ended in 1992 died on May 3. He was 65. (AP Photo/Tsvangirayi Mukwazhi)His death came not long after he had renewed negotiations with the government.President Filipe Nyusi said those talks should continue.“I want to make it clear that I will carry on with the work that we began, the peace and strengthening of our democracy,” Nyusi said at the funeral in the port city of Beira.Dhlakama, who turned the Mozambique National Resistance, or Renamo, from a rebel group into a competitive political party after the 1992 peace deal, had demanded the decentralization of power as a condition to lay down arms. His group, which never fully disarmed, was repeatedly defeated in elections and alleged fraud.Renamo’s interim leader, Ossufo Momade, repeated the demand for more autonomy on Wednesday but committed the movement to negotiations, saying discussions also should focus on integrating Renamo’s fighters into the national army.Nyusi said he accepted the need to finalize the two demands.“I confirm my availability for the process,” the president said, adding that the fighters should disarm and join the national army.In March, Nyusi proposed constitutional changes to redistribute power to the provinces as part of peace efforts.Renamo’s interim leader also alleged that Dhlakama had died in the bush because of the military’s attempts on his life. The Portuguese news agency Lusa has reported that Dhlakama was ill prior to his death, citing an unnamed Renamo official. Nyusi has said he had hoped to help transfer Dhlakama out of the impoverished country for medical treatment, but it was too lateDhlakama’s supporters, some wearing T-shirts with his picture, lined up on Wednesday to view the body of a man loved by some and hated by others for his role in the civil war. Dozens of people climbed trees, while others followed the proceedings from the balconies of nearby apartments.The coffin was draped in the national flag while uniformed soldiers – once the main targets of rebel attacks – stood guard.Speakers described Dhlakama as a visionary, a democrat and a negotiator.“He was a man of the people. He died fighting for the freedom of the people,” Sarah Zhuwawo, who said she was a relative, told The Associated Press.Others were less charitable.“He was a bandit. He was a dangerous man, that one. He wanted this country to collapse,” said Lucas Chikweya, who was selling boiled eggs on the street.In the city of Mutare in neighboring Zimbabwe, some criticized Dhlakama for sending his fighters across the border to attack innocent villagers in the 1980s.Hordes of Mozambicans fled into Zimbabwe and neighboring Malawi as refugees during the fighting.Between 2013 and 2016, Renamo resumed low-intensity sporadic attacks on Mozambican police, the military and civilians after Dhlakama left his Beira residence for rural Gorongosa, citing renewed attacks on him by the government.However, tensions eased in 2017 as Dhlakama met Nyusi in Gorongosa to discuss differences between the two sides.“What matters most is that he was working toward peace at the end. It is important that negotiations are completed before next year’s elections,” said Zimbabwean opposition politician Chris Sibindi, who attended the funeral. Mozambique is set to hold presidential, legislative and provincial elections in October 2019.Dhlakama will be buried Thursday in his home village.last_img read more